Regardless of the several opportunities associated with having a digital presence, there is an increasing fear among the people about how their data is handled and whether or not the organizations they are entrusting with their data are doing their best to keep it safe. In the last ten years, the cyber-attacks, hacks and misuse of data by big corporations significantly increased peoples fear about data safety in the digital space.
Though, website design companies and associates have consistently been on the lookout for ways to improve security and improve users trust, none has been able to guarantee and commit 100% safety. This growing concern led to the birth of several protective regulations by countries around the world. One of such law is the General Data Protection Regulation (GDPR) by the European Union Legislation. The main reason for the creation of this law is to protect the privacy of data. This law changes the rules for business websites that collects, store or process information on EU residents, requiring more transparency about what data they have, who they share the data with and also gives the residents the right to withdraw their data from this companies anytime. In other words, it was designed to make EU residents have total control over who assesses their data and also gives them the power to choose the third party who views their data.
Though the GDPR is created by the EU, it will have multiple effects on most business websites around the world as the web is an interlinked platform and most websites generally have digital tags from third party vendors which allow their digital marketing tools to function. These digital tags make it possible for third party companies to collect visitors’ data without the consent of the website managers.
Regardless of the tedious work put in place to make a business website GDPR Compliant, it is important for us to know that the end-result will benefit the website users and go a long way in increasing the reputation of any business websites that comply as users are more likely to trust them and this will definitely increase sales.
Before we proceed, you should know that few website design company have the capacity to design a business website that is highly-secured and GDPR compliant at a very affordable rate like ebrand promotion. They follow all the complaint steps required and I will shed light on some of them.
- Installing SSL certificate: while most business websites don’t intend to expose users data, data privacy can still be breached when adequate security measures are not put in place. SSL certificate allows you to use HTTPS protocol which makes connection from a web server to a browser encrypted and inaccessible to a third-party.
- Subscription Forms: Most website designers have pre-ticked boxes for newsletter and other mailing list. To make a website GDPR complaint, digital marketing options like this should be in default “no” and users must be able to access your website without having to consent to any of the pop-up forms.
- Transparency: The users should be duly notified of whoever has access to their data and they should have the option to block or unblock any of the third party users. The users should also be duly informed that they can easily revoke their consent and ask for their data to be wiped off.
- Hiring the right website Design Company: It is important for us to know that the above and many more of the conditions involved in making a website GDPR complaint can only be achieved by a competent website design company like ebrand promotion.
Having read through the above, you will agree with me that though there is much work for the website owner, nonetheless, the benefits are not one-sided as both sides have something to gain. To maximize this opportunity and have access to similar ones, hire a website design company like ebrand promotion to make your business website GDPR compliant.
Have a question about your web design project? Call E-Brand Promotion and our web development team will help you every step of the way from conceptualizing the idea to design and full implementation.
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