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Blog and Resources

Discover our latest posts and insights on how to leverage the internet to skyrocket your business in Nigeria
Have you built a stunning website? Congratulations! It looks great, everyone says so, and yet it feels like a hollow victory? You have exerted considerable effort, time and money building your website, only to find converting visitors into paying customers impossible. The ROI is just NOT acceptable. If disappointment and frustration are competing feelings and...
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Getting customers online is quite simple. But why is it so damn difficult for most small business people who can’t hire digital marketing specialists to assist them with their online marketing? The reason is simple. Most businesses trying to get customers online focus their energies on things that are not very important when you are...
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Not every business should have a website. I know this sounds ironical coming from a website designer. But that is the truth. Having a website is like having a dog. Buying it is just the first of many steps. If you want it to give you the love and companionship you desire, you have to...
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If you want to hire a web designer in Nigeria, the questions you ask in your first meeting (and the series of meetings that follow) will go a long way to determine if the project will be a success or you will be looking for another web designer to redesign the website within a month...
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Since I started E-Brand Promotion in 2012, I have had contact with no less than 1500+ companies/organizations and have successfully completed 350+ web design projects in-house and participated in over 300 other larger sub-contracted projects. Throughout these past few years, I have picked up a few important lessons and these lessons I have learned are...
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What if you woke up one morning to get a call from your boss or most important client telling you how disappointed in you she is for sending her pornographic and gambling emails? Of course, you wouldn’t even imagine doing such! How shocking would that sound? How embarrassed would you feel? And to make matters...
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Back in 2012 when I first started e-Brand Promotion, my company website was world-class. Topnotch! I took my time to ensure that it came out perfect. All the Skills I had acquired went into it. After all, if my website wasn’t the best, how was I going to convince anybody that I could do any...
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Google Search Console is a free web service made available to webmasters which allows them to check indexing status and also optimize the visibility of their websites. This is a free service that exposes webmasters to a great deal of information about their website and the people who visit it. They utilize it to get...
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Nobody likes a website that runs slowly. Users get pissed off and find an alternative website to navigate. If their request solely relies on that particular slow website, they get disoriented and perplexed. A slow website can be frustrating, but the thing is, most times consumers do not understand why the website is running slow,...
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The importance of having an official business email address cannot be overemphasized. It comes with lots of benefits which are all vital to the growth of your business. It adds a professional touch to every email you send as it carries your business brand with it. It also allows you to create specific emails which...
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When Internet users search for keywords/terms using Google search engine, relevant results will be presented, all tailored to the search term used. For instance, you have a carwash business around Katampe, Abuja; whenever someone searches for ‘car wash katampe’ you will like Google to bring your car wash in the result. The search result will...
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Web Designer: A professional web designer is an individual who is creative and technically inclined in the creation of websites. He uses the aforesaid attributes to understand what is needed to make a website functional and easy to use, at the same time makes it fascinating and appealing to users. A web design expert works...
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Perhaps one of the greatest paradigm shift witnessed by the world of trade is the introduction of eCommerce. It is being practiced in virtually every part of the universe and on a daily basis; it is increasingly becoming the preferred trading platform for customers as a result of the enormous benefit associated with it. The...
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The importance of providing excellent customer service in any business whatsoever cannot be overestimated. The benefits are tremendous and also vital towards the survival of any business. As vital as providing excellent customer service is, some customers make this task very demanding. For web designers, having a demanding client is not uncommon as the technicalities...
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In computing, a server is a computer program or device that shares or distributes data, information or resources among multiple clients. For a server to be relevant there should be a corresponding client(s). Servers provide several functionalities often called “services” among multiple clients. The structure built to make the system manifest is called “the client-server...
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It is a standard protocol in today’s world to have a written agreement before entering any form of contract that involves the exchange of service for a fee. The significance of this cannot be overemphasized as the content has to be unanimously agreed upon by the two parties involved before any serious work can commence....
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Undoubtedly, having a website comes with lots of benefit. However, maximizing these benefits equally comes with lots of tasks which you can decide to handle yourself or by acquiring the services of a professional. Your chances of worry about your website’s inability to load or having irregular performances are minimal (close to zero) when you...
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In today’s world, almost everyone is aware of the limitless benefit that comes from having a website. Regardless of your type of business, the internet offers you an opportunity to brand your company perfectly and at the same time reach a larger audience. Have you been able to convert your website traffic into lead? Has...
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It is a universal fact that having a website is an integral asset for every business with the vision to survive and excel. This is because the people have finally realized that the internet is a link to multiple opportunities and any business not fully taking advantage of the cyberspace is on a fast lane...
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So many Nigerians face the problem of who to consult when attempting to create a custom website. A custom website development is a methodical way to deal with web improvement whereby customization is being actualized. Custom web development is building an extraordinary site that is absolutely in light of your own prerequisites, functionalities, client experience,...
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An ecommerce (electronic commerce) website is just like every other standard website but it has the additional ability to facilitate sales and purchases of goods and services over an electronic medium (the internet). This can be an online retail store, auction sites, business-to-business site, business-to-customer sites or a media sales site. According to Fortune magazine,...
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Web designing has being a lucrative job ever since internet and electronic mailing system was introduced. The history of internet started with the development of electronic computers in the 1950s. The internet started in the 1960s as a way for government researchers in the western nations to share information. Computers in the 60s were large...
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Not having a website means you are missing out on potential customers. The excuse of websites being too complicated or too expensive to create is no longer valid. Thousands of small and medium business owners in Nigeria now have websites. Having a website is a great way of promoting small business and reaching more customers....
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[vc_row][vc_column][vc_column_text]Regardless of the several opportunities associated with having a digital presence, there is an increasing fear among the people about how their data is handled and whether or not the organizations they are entrusting with their data are doing their best to keep it safe. In the last ten years, the cyber-attacks, hacks and misuse...
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