Having a website has become an essential part of any successful business strategy.
Imagine investing time and resources into starting a business, yet generating very little or no sales at all; frustrating, isn’t it? Not generating enough sales can be absolutely frustrating for a businessman if his website isn’t producing enough sales; the kind of ‘sales’ he desires.
It is not accidental when you do not generate sales as you should; below are top 5 reasons why your website is not generating sales:
- YOUR WEBSITE IS POORLY DESIGNED
Visual attractiveness is pretty crucial for your website. Attraction is everything and you cannot take back first impression. Visitors won’t hesitate to leave your website if it is poorly designed.
Actually, attractiveness is more than just a pleasing design. Additionally, you must have a modern design, which must be continually examined and updated. An outdated website will give the impression that your company is not up to date on the most recent findings and research, which will most likely cause potential customers to shop elsewhere.
- NOBODY CAN LOCATE YOUR BUSINESS WEBSITE
Without a doubt, search engines are the main source of visitors for almost all business websites.
Google is the online provider that sends the most visitors to websites via referral. That’s because more individuals than any other source use Google to look up information on goods and services, particularly when they move into the hiring or purchasing phases of their customer journeys.
3. YOUR WEBSITE IS UNCLEAR.
Most people make the mistake of not clearly spelling out clear information on their website. Make sure everything is clear on your website. A hazy site could leave visitors confused; you don’t like to be confused while trying to make purchases, do you? Put yourself in the shoes of your potential customers and apply same psychology here.
4. YOUR WEBSITE IS NOT MOBILE-FRIENDLY.
A mobile-friendly design makes a website more available. Mobile users get to the web at whatever point they need, wherever they are. It appears responsive and easy to surf through. No pin and zoom. No scrolling sideways to view information on your website.
This indicates that it is crucial to have your website appear at the top of mobile search results. Mobile-friendliness plays a large role in regard to how visible your site will be on the various search engines like Google. As a matter of fact, Google now penalizes sites that are not mobile-friendly.
But by denying your website the ability to even rank on mobile phones, you are working against yourself if it isn’t mobile-friendly.
5. YOU ARE NON-RESPONSIVE TO MESSAGES
Do you know that the quickest way to lose clients is to not return calls or emails?
If you must make sales, then you must refrain from operating in this category. If you are shorthanded, leave a voicemail on your phone or use an auto-responder to respond to every email that arrives within a few seconds automatically.
Interested in Launching a New Website or Redesigning Your Existing site?
We will show you exactly what needs to be done for you to launch a High Converting Website That Will Help Your Business or organization grow rapidly
About Author: Triumph Benjamin Is a Digital Marketing Strategist and Content Manager at eBrand Promotion.