The key to success is having a brand identity that precisely matches the nature of your company. It establishes the perception that your customers have of your company, ensures that they remember you, and increases the likelihood that they will do business with you again.
Redesigning your website is a serious undertaking because these days, your audience’s first impression of your company is based nearly entirely on it.
In order for a company to expand and remain relevant, every brand identity must be constantly improved.
Herein this article, I have outlined 4 essential reasons why you need to redesign your company website:
- YOUR SITE LOOKS OUTDATED
These days, a website might easily become out of date. Just take a peek at annual reports on design trends. Nothing lasts too long as a trend.
When no one is monitoring the website, either due to ignorance, a lack of time, or just plain negligence, the problem is made worse.
Keep an eye out for the following indicators:
Despite the little volume of visitors the homepage receives, the bounce rate is over 95%.
The website hasn’t been updated since it was created, which was over two years ago.
The website currently doesn’t resemble anything else on the internet (and not in a good way).
- VISITORS ARE HAVING A HARD TIME NAVIGATING YOUR SITE:
You want visitors to your website to be able to navigate the pages with ease. You don’t want people to have to work hard to obtain the information they require. Your viewers will have a tough time finding the appropriate information on your website if your navigation is bad.
It’s vital that the appropriate information is accessible to your viewers on your pages. Your audience will abandon your page and go to one of your competitors if it’s too difficult for them to find what they need. Due to bad navigation, you don’t want to hand over your potential clients to your competitors.
You should test your pages to evaluate how simple it is for users to find information.
- A STRONGER CONTENT STRATEGY IS SOMETHING YOU WANT TO IMPLEMENT.
A website redesign may be necessary if you intend to make some significant changes to your content strategy (maybe increasing your blog production?).
As you’ve heard before, fantastic contents on your website can enhance everything from client retention to SEO, and given the ongoing changes to search engine algorithms, you’d be wise to put in place a strong content strategy.
If your visitors can’t easily access your great material, blogs, eBooks etc it’s meaningless. Thus you must have to redesign your website for this purpose.
- TARGET AUDIENCE CHANGED
While you may be targeting a specific group, you may eventually need to shift your focus. This may be because you have released a new product or service. Your website’s purpose or goals may have changed too. You may need to redesign your website to accommodate the new changes.
There is need to align your site with the expectations of the new user groups.
For instance, if you have an e-commerce site, you may have added a new payment gateway. Thus, you need to update the site’s layout to align with other similar websites.