2023 is almost here! A year that is predicted to herald even more rapid digital transformation for businesses of all sizes.
Technology has gradually altered businesses across the globe. If you want to remain relevant and competitive in the industry as a business owner or manager, then there is the absolute need to act differently.
Customer expectations in a post-pandemic society have drastically changed. Organizations must place a high priority on digital innovation to give customers a tailored experience. Thus, it is essential to improve and work on your company constantly, especially if you are in an industry where competition is high.
Although while every company has its unique objectives and conditions, the following are mistakes to avoid regardless of the size or sector of the company:
- Making no room for the new normal:
Every company needs to innovate in order to increase operational effectiveness, consumer engagement, and the introduction of successful new products. As a business owner, letting go of things that have previously helped you succeed decades ago is vital. In order to grow in the new digital economy, you must make room for new knowledge, connections, methods of operation, and opportunities constantly. E.g. if you want to improve communication with potential customers online, instead of relying on listing your number and expecting them to call you, you may decide to integrate a live chat system that the customer can use to engage your sales team in real time. This makes your sales funnel shorter and more dynamic
By implementing a simple digital innovation such as this, an organization can improve its financials and progress towards its business goals by 22%.
- A unique and compelling website is not an option anymore:
It is imperative to note that your website is your vehicle.
Because of social media, some people assume that having a website is no longer necessary.
People falsely assume that they can promote and expand their businesses online using simply social media platforms.
Social media platforms are excellent for increasing awareness of your business, goods, and services, but they only make up a small portion of the whole sales strategy.
To convert that attention from social media into customers, lead capture, nurturing, and calls to action must be added to the awareness phase of your marketing campaigns.
Your website should be the focal point of your marketing initiative.
The route that your visitors follow is under your control because you own the website.
- Not thinking long term:
John Swigart once said: If you remove rigidity from how you think, plan and execute, you’ll be in a far better position to react creatively and positively to change.
Although operating a business isn’t always certain, it’s important to think long term when planning. By approaching your business with a solid strategy, business owners can work harder towards their goals and sustain their company. Don’t let short-term thinking hurt long term success. You can’t maximize the short-term profits and the long-term growth rate at the same time.
One key strategic way to take your business to the next level is to launch a website for your business and deploy a long-term Search engine optimization (SEO) strategy. It has helped our own business remain sustainable for over a decade now. As a matter of fact, being visible in Google (and other search engines) is our agency’s No.1 strategy for getting clients. Do it now and reap the rewards for several years afterwards
- Making it only about you and your business:
The goal is to satisfy your customers and not you. Why have business that is all about you. As a business owner, you must ensure that while creating a website for your company, the satisfaction of your customers come first regardless. It is good to constantly update your vision on the website but most importantly how this impacts your audience adequately is key.