With today’s mad rush by every company to get a business website, it is wise to advise companies about the fact that creating a website for your business may be essentially damaging your company’s reputation.
Why? How? You may ask
Did you know that if your business website is dormant, visitors (that is if you even have any visitors at all) may erroneously believe that your company must have become dormant as well? Maybe that is why the last update on your business’ official website is 1 and half years old. Trust me nothing could present you as being unserious with your business as this. Especially if your company is the type that requires frequent update like schools, hotels, religious organizations (like churches), etc.
For example, if you retail clothing and accessories, how do you explain to your potential customers online that the exact products displayed in your online business website 1 year ago are still the same products that are still in your store today. Don’t you think it would be safe to assume that you are no longer in business?
Or how would you expect me to believe you are still in business when I send you an email via the address on your business website and I get no response from your company after 1 month. This is very common with Nigerian company websites.
What most companies do not understand is that the internet is a very dynamic world and it is either you change and adapt or you die and get forgotten.
In conclusion, I would like to advise companies that if they must own a website for business, they must be willing to establish a department for managing their online presence or simply outsource that service to a professional web and social media management consultant.
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