THE ROLE OF A WEBSITE IN BUSINESS COMMUNICATION

 

The ability to communicate with your customers as a business owner or manager is one of a website’s most crucial duties. Whether the website is a blog, a portfolio, a business, or an e-commerce site, its purpose is to interact with users.

In some circumstances, communication on a website is two-way (blog comments are one example), but frequently, communication on a website occurs before visitors even provide input. The designer and site owner must have a clear goal for what messages should be obvious to visitors in order for the site to communicate effectively.

Sending out crucial information through your website can be used to increase effective communication both internally and externally.

Use of a website can make it easier to connect with others quickly and more often, in addition to exchanging a wide array of media types. It can be used to communicate information to vendors and by customers to ask questions.

The role of communication in website with regards to any business cannot be underrated.

Thus, I have put forward these essential reasons to help you effectively communicate with your customers via your website.

Let’s take for instance, do you know that Branding/Logo , colours and accessibility of your website plays a vital role in your companies perception by prospective clients and partners?

Can we go deeper?

Branding/Logo: There is a message being transmitted in terms of branding whether a website uses a professionally created logo or just some text for the site’s title. Although many website owners do not understand this and lack a well-known and recognizable brand logo, some do.

Whatever your business website is, let your logo speak for you.

Colors:

Some colors can instantly bore your visitors and get them off your site in less than 20 seconds. For example you can’t use the same colours for a nursery school website for a construction company or legal firm website

Color schemes are an important part of web design because they not only affect how a website looks, but also because they can convey hidden messages to visitors. Colors can have very specific meanings and representations in some cultures, but in others, they frequently have softer effects on readers and visitors.

You don’t want your potential customers running off your sites, Do you?

Accessibility:

When a website is inaccessible to a user, it conveys to the user that the website’s authors or the business do not value them. They would be able to access the website if they were significant.

If you’re considering a design or a website that won’t be accessible to a given audience, make sure to take the potential effects of accessibility into account.

“How well can my customer access and navigate my website?”…

I believe that communication improvement is a continuous effort. Therefore, I’ll be showing you some common mistakes in website communication in my next article. Until then, kindly digest this.