If you’re looking to fast-track the results you get from online marketing, we can help you achieve that with pay-per-click (PPC) advertising. Our team at e-Brand has expertise in creating PPC campaigns on Google, social media, and more advertising channels – the kind that generates results at scale.
Unlike generic forms of marketing, pay-per-click demands that you only pay when your ad is clicked on. That’s when customers actually get to your landing page or website. Consider it a way of buying traffic to your website, instead of relying on organic methods. e-Brand is a leading agency that can get you the results you want in the most strategic and cost-efficient way.
PPC advertising is a highly flexible, cost-effective way to earn a spot at the top of Google search results as well as on websites and digital platforms where your target audience spends the most time browsing. Consumer research has consistently proven that people are finding search ads more helpful than ever, with a high percentage confirming that they often click on paid ads for their product or service needs.
There hasn’t been a better time to invest in PPC online advertising than now, with results all around, waiting to be plucked. Our team at e-Brand is always ready to help you get started.
Here’s a view of PPC campaign platforms we work with:
e-Brand houses some of the brightest minds in Nigeria’s paid advertising space, who not only bring their A-game to your marketing, but also takes ownership of your project – hitting the rock wherever it sounds until your results start trickling in. Companies within and outside Nigeria trust our team with their Google Ads, Facebook Ads, and others – from setup to campaign completion.
We work closely with you to produce effective ads that get high conversions. Using the right words and audience targeting, and communicating your solutions in the most appealing ways, our advertising campaigns are guaranteed to generate quality and fast.
Our team also deploys split-testing ads to check their efficiency, and note what works better for your brand, and what doesn’t. That way, we can commit more marketing budget to the best performing ads.
Not only that, we also implement remarketing campaigns to connect with prospective customers who have been on your website in the past. They only need to visit once, and we track them to every other place they visit online, including social media.
Optimize existing ad campaigns
Once we take up your marketing campaigns, we look for ways to improve the performance of existing campaigns. This isn’t only applicable to old campaigns, but even the ones we launch ourselves. Successful campaigns demand ongoing optimizations for consistent better performance, and we’re nothing short of doing that.
Remove waste of campaign funds
Having worked on scores of marketing campaigns, we found that there are dynamics to online ads that must be respected. It’s easy for keywords to turn stale, become expensive to bid for. And such keywords may not be highly used, maybe not anymore. It’s an ongoing thing for us, and immediately we find a campaign underperforming, we pull out the funds.
And when we realize that poor PPC campaigns performance is from the ad setup itself, we’re right there to optimize as necessary, ensuring you get the most results from every spend.
Drive more leads and sales from search and social
For us, the primary goals with PPC campaigns are sales and lead generation. That’s why we make every click-through to your landing page count. Using engaging marketing copies and compelling images, we do the bulk of the sales job before they get on your landing page – making their conversation a lot easier.
Dominate keywords ranking
PPC has allowed us to have you dominate Google search results for particular keywords, whether an excellent SEO is in place or not.
For both short-tail and long-tail keywords, we leverage PPC advertising to put you on the competitive edge of your industry.
And even before we jump to that, we take our time to research the keywords that are popular with your industry, products, and services. Our goal is to ensure you show up for the right searches, both to guarantee results and to avoid wasteful ad spend.
Landing page optimization
A landing page should sell something specific and should remain uncluttered. One of our core first-steps is also to review your landing page, to ensure it has no roadblock or glitches that can impede conversation. If need be, we will create a landing page, properly suited for the immediate marketing goals, so visitors can find the solutions they want without any hassle.
Detailed reporting
We know that your bottom line is the perfect way to measure the ROI of marketing spend. Notwithstanding, we also provide a detailed report on all PPC advertising channels we use, focusing on the very important metrics that matter to you.
Let’s help you bring that marketing goal to life with Pay-Per-Click (PPC) advertising. Talk to us about your business today!