Client Overview:
Bathrooms365 is an e-commerce business that specializes in selling kitchen wares and bathroom fittings. Their goal was to build a robust online presence and become the leading store in their niche.
Challenges:
Before working with eBrand Promotion, the client lacked an online presence and struggled to reach a broader audience. They wanted to stand out as a trusted, go-to online store but faced skepticism from Nigerian customers about online transactions.
Solutions:
eBrand Promotion designed and launched an e-commerce website tailored to the client’s specific needs. Key features include:
- WhatsApp Checkout Option: A unique solution that increased trust and significantly boosted conversions by over 50%. This feature allows users to complete purchases via WhatsApp, eliminating concerns over sharing card details online.
- SEO Optimization: The website was optimized for search engines, ensuring higher rankings on key industry-related search terms.
Results:
Since the website’s launch:
- The client has seen a 40% increase in sales and improved customer engagement.
- Over 50% of customer transactions are now completed via the e-commerce platform.
- The business ranks #1 on search engines for major industry keywords, increasing visibility and traffic.
Conclusion:
The Bathrooms365 project showcases how a strategic e-commerce platform, combined with local market knowledge, can transform a business by addressing trust issues and building online authority. The unique features implemented have not only helped the client establish a trusted brand but also resulted in significant sales growth
