Many small business owners don’t see the need to invest in an effective business website.
Are you among many business owners asking this
“I run a small business, do I really need a website ?”
My answer is a Yes!
A big YES!
Did you know?
Having an effective website will significantly impact your business positively and has the potential to take your business to a whole new level. Over 70 million people in Nigeria go online to research about a product or service before they decide to buy it (whether online or offline).
Read on to find out key benefits of having a business website as a business man.
- A BUSINESS WEBSITES WILL BOOST YOUR CREDIBILITY:
Having a website boosts your credibility tremendously. People only make purchases from companies they know, like, and trust, thus a company website is a mark of trust in itself. A business website would give you more authority in your industry.
- A BUSINESS WEBSITE WILL BOOST YOUR PROFESSIONAL APPEARANCE
Anyone can quickly and easily build a company page on Facebook; it is free to do so. The credibility of a corporate social media presence is not strong due to its low barrier entry. Customers have no idea who is in charge of a Facebook page, where they are, or whether everything is a fraud.
However, building a business website costs money and shows that you’re somewhat committed to your business.
- A BUSINESS WEBSITE WILL BOOST YOUR VISIBILITY:
More than 90% of the world’s 4.5 billion active internet users utilize mobile devices to access the web.
Your company is essentially invisible to these customers without a website. If you don’t invest in a website, your company will lose visibility to people who matter as COVID-19 experience in Nigeria and the world at large has driven the global market even more digital.
- A BUSINESS WEBSITE WILL BOOST YOUR SALES:
Online sales were initially challenging for small businesses to deploy and maintain. Online sales are no longer the nightmare they once were, though. Doing business online is now easier than ever.
- A BUSINESS WEBSITE WILL BOOST YOUR BUSINESS IN THE INDUSTRY COMPETITION:
What a business website does is to enable you stand out in your industry irrespective of the size of your business; whether big or small.
With your website, you can compete with anyone in the global space depending on how effective your website is.