The vast majority of your prospective customers spend their time on social media, and they expect your brand to be present there with them. That’s the demand on present-day businesses, and without it, you’ll be missing out on endless opportunities to connect with your customers. And it’s not just creating a profile, but taking deliberate steps to implement an engaging social media strategy that resonates with your target market.
The e-Brand team knows just the right ideas to deploy to bring that to life.
Whatever industry you belong to, social media has a place for you. The need for human interaction has produced so many social media networks that it is just impossible that your market is not on any of them.
If you’re wondering what particular one to focus on, that’s where e-Brand comes in. We take a studious look into your business, and help you define what social network is most profitable to invest in, whether that’s Facebook, Instagram, Twitter, LinkedIn, Snapchat, or TikTok.
If you invest in the wrong social network, you would have laid a foundation for a failed social media campaign.
e-Brand helps you remove that perceived complexity, and clear the path to what works for you, and will drive the desired results. If that sounds like what you desire, you’ve gotten to the right place.
eBrand redesigned our website and followed up with digital marketing services. We now rank no.1 in google for all relevant keywords related to our business. I’d recommend Smart and his team any time any day.
eBrand has been a contractor for The United Nations Office for Project Services (UNOPS) for two years and has always delivered on digital service projects assigned to them in an organized, responsible, and timely manner. I believe that their skills and experience make them an excellent web development agency. I trust them and believe we will still do a lot more with them in future.
To all of us here in Afro Foods and Spices, e-Brand is exceptional. We cannot ask for more.
The online advert promising to improve school websites to enhance chances of enrollment seemed too good to be true but because of my belief in people, I decided to give it a shot.
I parted with my money half-heartedly and waited. Within one week as promised a newly rebranded website was delivered to us. Amazing. We have indeed been receiving scheduled tours from the website.
Dr Okpi is a professional who responds swiftly.
E-brand has proved to be a valued partner in achieving our operational objectives. We always strive for excellence and to be able to rely on a service provider to deliver on Time, on scope while meeting professional standards is what I call value for money. We hope to leverage on e-brand services to project the right image to our customers for greater market gains in the future.
e-Brand Promotion designed our first website in 2013 and over the years they have handled several other web development and web management jobs for our company, our NGO (A and Shine Foundation) and Nigeria Apiculture Platform (NAP). They are very quick to respond to issues and provide excellent IT support after the website is completed.
E-Brand Promotions is an incredible brand with innovative insights. They created our official
website for the 2 nd Session of the Covenant International Model United Nations. Within a
short notice, they completed their deliverables exceptionally well. We are amazed by their
simplicity and optimization of our website. They communicated extensively with us even at
odd hours and periods. E-Brand is our recommendation to any company institution or brand
that seeks to have an efficient and effective software, application and website. They are tested
and trusted. We look forward to working with them continuously.
Painstaking Competitor Analysis
Starting out with your business on social media, we take note of your direct competitors and study their successful approach to social media. While we value ingenuity and assure our clients of the peak of creativity, we leave no stone unturned in understanding how your market likes to be spoken with.
It’s most likely that some of your competitors have done this efficiently, and not just that, they’ve tested multiple times as well. So, there’s a lot to learn from their approach, especially when it comes to relating with your customers, and what moves them to buy.
Our team runs a comprehensive market analysis of your service areas and industry. That’s our first step in implementing your social media marketing campaign. We zero in on competitors that are already performing excellently in terms of audience size, voice share, positive sentiments, and audience engagement. We study their overall marketing approach – from content direction to campaign types.
We take the time to analyse the content and messaging that perform excellently within your industry. That gives us an idea of what to focus on, and what’s not as essential. That way, we beat the time usually spent on testing, saving you more funds, and getting you started much faster.
Creating Engaging Social Media Content
There’s a place for paid social media marketing campaigns, but the real engine that drives engagement and brand loyalty is organic content. Basically to achieve that, we create organic campaigns that communicate with the audience in the most engaging way.
Our team of content developers takes a deep look into your industry and research content that your audience would love to engage with. We curate that and put them together in a well-structured content scope, content strategy, and content calendar. These then define how we deploy them on social media for efficiency.
Using these templates and strategies we’ve created, we share content regularly on your social media profiles – from Facebook to Instagram and Twitter, and every other we found to be effective for your brand. The goal here is to connect with your market in ways that generate engagement, and influence purchase decisions.
And from the moment these are shared, we keep an eye on them to monitor the engagement rate, as well as the interactions. Social media is a place of engagement, and when a conversation comes up, it should get a timely response. Our team will be right there to keep the conversations going.
Conversion-Driven Paid Campaigns
We help businesses reach more people who are interested in your products or services through strategic paid marketing on social media. For us, paid campaigns are only successful when there are clear-cut results. And to achieve that, we deploy the right strategies to compel conversion with every campaign.
We know the right targeting modalities to put in place to reach your market. Our in-house ads team drill down on browsing behaviour and lifestyle choices that characterise your audience, so every marketing communication can get to them.
And not just that, our copywriters are among the top in Nigeria’s marketing space. We use just the very exact works your customers want to hear. That, coupled with compelling graphic designs, does the magic of making every impression count. It’s the secret of our high-performing campaigns, and we can’t wait to deploy the same for you.
We understand the place of testing and iteration in implementing successful campaigns. To ensure we achieve the very best for you, we implement split-testing strategies that only focus marketing budget on proven, successful practices.
Campaign Analytics and Reporting
And when it comes to providing detailed reporting of campaigns, and analysing campaign metrics for informed business decisions, e-Brand is the agency to speak to. While giving a bulk of our effort to campaign planning and implementation, we know the place of analytics in improving results.
It’s a focused section of our works at e-Brand, which has a data analysis expert monitoring the metrics against defined KPIs – from audience reach and engagement rates to others like click-through rates and return on ad spend.
We also keep an eye out for the reviews, feedback and sentiments your brand is getting on social media, and how it affects your marketing campaigns. Our team checks to see how campaigns are impacting on brand mentions on the social media channels, as well as the driving force for engagement.
Wherever your audience is on social media, and how ever they expect to be spoken to, our marketing team knows just the right approach to it, with platform-specific experts handling social media channels.
Let’s get your brand off the ground with strategic social media marketing. Would you like to talk about your project?