Our Online Reputation Management service at e-Brand is what your organization needs to improve what people see about your brand on the digital media, and tilt the public perception of you in a positive direction.
Brands we cover include public/private organizations, corporate bodies, high profile individuals, political figures, etc.
Our team does this by engineering appealing content and amplifying it for optimum visibility in search and social environments to improve the sentiment of your brand. That’s the key central step we take in building a formidable reputation for your business.
Our reputation management covers the scope of mining the web for negative content about your brand and removing every bit of this that can be removed. And to cushion the effect of that, even before it rises, we populate the internet with positive representations of your brand.
We’re the go-to expert for improving your reviews and ratings online, removing or suppressing negative content, and creating content that presents your brand in a positive light.
Here, we find the perfect mix between reputation management with brand building. Over the past few years, we’ve helped scores of brands put their positive reputation in the public’s view. If you’d like to look much better, when compared to the competition, e-Brand is the agency to speak to.
We help businesses dominate search results in their industries, placing them strategically in platforms where audiences spend their time online. From social media to forums and search engines, we keep you in public discourse, all for the positive reason.
For brands we’ve worked with, we got their reviews and ratings skyrocketing within a short while. Our approach to this leads to high ratings naturally, with the positive information about your brand flying in every direction.
In marketing your brand’s reputation, we also create Wikipedia pages to give even more credibility to your brand. And where necessary, such as on your website we create Frequently Asked Questions (FAQs), that answers random questions people generally have, to allay their fears and eliminate misconceptions about your brand.
Just before we launch brand-building campaigns for your organization, business or personality, we take our time studying the market situation, starting with a competitor analysis. This helps us get an idea of controversial issues, and sensitive discussions, to avoid the wrong approach to content. We get a feel of the market, while also exploring issues that have shaped public discourse in your industry in the past.
We use content to spin narratives and public opinion in your favor. Our team of expert content developers know just the right descriptive articles of your services or products, the engaging blog posts, and well-crafted news reports to the public, to achieve that seamlessly. It becomes our job to use content from different angles, including multimedia content, to keep your reputational curve consistently growing in the positive direction. Here’s also where we get your company’s details, and personal brand published on Wikipedia. We also get you listed on Google Business Listing, and other popular business directories.
Just as your business is serving your customers in the right way, we want them to acknowledge it, and tell the public about it, which is a very key or important social proof. We encourage your customers to give a thumbs-up with reviews, and ratings, on your website, and in strategic places online, especially on business directories.
Just as we want to have positive content about your brand published strategically on the web, we go the extra mile to make sure they’re all easy to discover through search engines. So, we conduct extensive Search Engine Optimisation (SEO) audits and take deliberate steps to improve your rankings in search results. That will involve on-page SEO on your website, off-page SEO strategies, local SEO, and link building
In as much as we don’t control the web, we know what needs to be done to get negative comments about your brand taken down from major publications, especially if there is a misrepresentation of facts or false claims of any kind. Leveraging our networks in the media space, we take steps to pull down the negativity. And even when we can’t remove, we take necessary steps to reduce the visibility of negative content.
Using the right mix of reputation marketing, we take aggressive steps to improve the positive sentiment about your brand. At that point, our goal is to change what the public is saying about your brand, and we go all out to see that happen. We deploy tools like positive reporting on news media and top-level SEO implementation on positive content about the brand.
Here, we dig into your database of past clients and customers, with the goal of getting them to leave a positive comment about your brand online. That way, we get to flood the negativity with fresh waves of positive reviews, and before you know it, your brand is back alive on all fronts.
This is arguably the least complex part of your online reputation management needs, but with as much importance as others. Not only do we monitor online reviews here, to ensure your brand sentiment stays positive, we also create seamless opportunities for your brand fans and customers to air their thoughts about you.
From Google to Facebook reviews, and industry-specific review platforms like TabletWise and TripAdvisor, we put words out there about you, and let people freely comment as well. And for easier review listing, we can upload the bulk reviews online, or integrate APIs such as Zapier to make that even faster.
Think of any review platform where your clients or customers may be looking for information about your products, we place you right there. And your presence there is fully managed by our team at e-Brand – from messaging management to testing, implementation, management, and monitoring of your reviews.
We Get to the Root of Reputation Crisis
Through our review management service, our team at e-Brand consistently digs into what people are saying about your brand. This helps you step into issues and complaints before they explode into a full-blown online PR crisis. And once we find these issues, we direct them to your support team to have it resolved with the particular client immediately.
Let’s create a positive reputation for your brand online. Talk to us about business today, and see this come to life from the very first month!