E-Brand Promotion provides world-class IT solutions to Businesses and Governments in Nigeria and 12 other countriesBased on an established relationship with over 600+ journalists, bloggers, and influencers, e-Brand is the go-to agency for Online Public Relations (PR) Management for private and public organizations in Nigeria and beyond.
Just like you have it in the offline business environment, there’s a need to maintain a positive outlook for your businesses on digital media. It’s even more of a necessity here because information moves much quicker online than elsewhere. That calls for a strategic approach to Public Relations, such as our dedicated online PR service at e-Brand.
Thinking of online PR, digital press releases might come to mind. Instead of that, and other processes that characterize traditional public relations like ad placement, online PR is more about influencing people and publishers to pick interest in a brand. That could lead to a published story in a magazine or blogs, and social media sharing by influencers.
Not just that, online PR extends to a whole lot of other activities that help your brand or business reach a wider audience digitally, which doesn’t usually require having to do with traditional news media. Instead, you’d be asking questions like, how does positive content about your organization rank in Google? How often do you publish thought leadership content on your website and other channels?
All of these work cohesively to create a public perception of your brand as a professional, credible, and relatable one. That’s exactly what we do at e-Brand.
We know what to put together, the strategy and tools to deploy, to implement excellent public relations for your organization/company online.
eBrand redesigned our website and followed up with digital marketing services. We now rank no.1 in google for all relevant keywords related to our business. I’d recommend Smart and his team any time any day.
eBrand has been a contractor for The United Nations Office for Project Services (UNOPS) for two years and has always delivered on digital service projects assigned to them in an organized, responsible, and timely manner. I believe that their skills and experience make them an excellent web development agency. I trust them and believe we will still do a lot more with them in future.
To all of us here in Afro Foods and Spices, e-Brand is exceptional. We cannot ask for more.
The online advert promising to improve school websites to enhance chances of enrollment seemed too good to be true but because of my belief in people, I decided to give it a shot.
I parted with my money half-heartedly and waited. Within one week as promised a newly rebranded website was delivered to us. Amazing. We have indeed been receiving scheduled tours from the website.
Dr Okpi is a professional who responds swiftly.
E-brand has proved to be a valued partner in achieving our operational objectives. We always strive for excellence and to be able to rely on a service provider to deliver on Time, on scope while meeting professional standards is what I call value for money. We hope to leverage on e-brand services to project the right image to our customers for greater market gains in the future.
e-Brand Promotion designed our first website in 2013 and over the years they have handled several other web development and web management jobs for our company, our NGO (A and Shine Foundation) and Nigeria Apiculture Platform (NAP). They are very quick to respond to issues and provide excellent IT support after the website is completed.
E-Brand Promotions is an incredible brand with innovative insights. They created our official
website for the 2 nd Session of the Covenant International Model United Nations. Within a
short notice, they completed their deliverables exceptionally well. We are amazed by their
simplicity and optimization of our website. They communicated extensively with us even at
odd hours and periods. E-Brand is our recommendation to any company institution or brand
that seeks to have an efficient and effective software, application and website. They are tested
and trusted. We look forward to working with them continuously.
Leveraging Major Publishers
Our content team at e-Brand keep are always available to get a report of events and major activities that involve your organization. We get that reported in major publishers in Nigeria, or any country you’re focusing on. That covers blogs, niche sites, and news tabloids. The goal is to keep the public consistently informed about your business, and as much as you have something going on, we’ll make newsworthy content out of it.
Social Media Channels
No doubt, social media is a big part of human connectivity in the present age. With Facebook accounting for over 25% of the global population, and other social media channels following with huge numbers, it’s safe to say a huge number of your audience are present there. That’s aside from the general public that you want to reach with PR strategies.
We have dedicated and experienced hands at e-Brand that focus on leveraging community management and content strategies to drive Public Relations on social media. We dig into what particular content types resonate with your audience, and what moves them to interact with brands. That forms the basis of our content scope.
On Facebook and Instagram particularly, we share content that share insights, show the credibility of your brand, and pull positive interactions. And we don’t stop there, we also amplify these messages with paid advertising, so we can influence even more people about how positive your brand is.
The same goes for LinkedIn. On Twitter, we give special attention to driving conversations that clears misconceptions and positions the brand in a positive light, consistently. It’s also here that measures a bulk of sentiments and brand mentions, so we can understand pain points that need to be addressed. This also helps us nip PR crises in the bud before it escalates.
Social Bookmarking on Niche Forums
From Nairaland to Reddit, your target market spends their time on a forum or another, where they comment on issues, share their opinions, and lament negative experiences. It’s an invaluable opportunity to share the positives of your organization or business, and show the public why your brand is credible. That sets the ground for long term positive brand perception.
Online PR with Multimedia Content
The saying that pictures speak much louder than words is a fact. We use online multimedia channels such as Google Photos and YouTube to communicate your brand’s message in engaging and interesting ways. The goal here is to find a middle ground between marketing communications and showing the realities of your organization. We’ve done that efficiently and consistently for many businesses, and we’d love to see another success with yours.
Search Engine Optimisation
Search engine discoverability is a big part of online PR. It depicts credibility and wider approval, which are key to the public perception of a brand. We work on your website to infuse technical SEO capabilities, as well as content optimization for SEO, and SEO content writing, all of which help your website rank higher in Google search results.
In addition to the general search, we also have your business listed in Google, so a simple Google search can bring you up immediately. Since Google goes through an approval process before this is activated, the business listing is considered a credibility vote by the public. And if your business is an eCommerce platform, we will have Google’s product listing activated for your products.
Online Customer Service
Just as customer service is an essential component of your day-to-day offline business operations, customers would also like to connect with you online, without any hassle. We offer our clients dedicated hands to monitor their online communication platforms for customer support purposes. From email to chatbots and social media, we’ve got you all covered.
Using Owned Media for PR
In as much as we leverage external content platforms to build credibility for your business, there’s still a valuable place of owned media, which includes websites, blogs, and apps. Using the right frame of content on these platforms, we seek to build your brand authority in your industry. It’s also an effective tool to point people to your website when they need some leadership opinion on a topic.
Outsource your online public relations to us, and see your brand image soar. Talk to us about your business today.
