How are you monitoring your marketing results from digital media? e-Brand is your preferred agency to help you manage Google Analytics for comprehensive data tracking, analysis, and campaign optimization.
The Google-owned tool provides a complete insight into your website visitors and mobile app usage. Google Analytics sits at the centre of any online marketing drive, with essential data that informs marketing directions. It’s great to have an appealing website and a user-friendly mobile application, but how do you know what goes on there?
Google Analytics is what helps you understand their behaviours, as well as other essential data like conversation rate, and traffic volume.
A vast majority of the world’s websites depend on Google Analytics to get accurate, real-time insights into their online marketing efforts. Let’s help you deploy this for data-driven marketing. We’ve got everything you need in one place – the expertise, the experience, and a tailored approach.
We have dedicated team members with experience in using Google Analytics in various forms.
eBrand redesigned our website and followed up with digital marketing services. We now rank no.1 in google for all relevant keywords related to our business. I’d recommend Smart and his team any time any day.
eBrand has been a contractor for The United Nations Office for Project Services (UNOPS) for two years and has always delivered on digital service projects assigned to them in an organized, responsible, and timely manner. I believe that their skills and experience make them an excellent web development agency. I trust them and believe we will still do a lot more with them in future.
To all of us here in Afro Foods and Spices, e-Brand is exceptional. We cannot ask for more.
The online advert promising to improve school websites to enhance chances of enrollment seemed too good to be true but because of my belief in people, I decided to give it a shot.
I parted with my money half-heartedly and waited. Within one week as promised a newly rebranded website was delivered to us. Amazing. We have indeed been receiving scheduled tours from the website.
Dr Okpi is a professional who responds swiftly.
E-brand has proved to be a valued partner in achieving our operational objectives. We always strive for excellence and to be able to rely on a service provider to deliver on Time, on scope while meeting professional standards is what I call value for money. We hope to leverage on e-brand services to project the right image to our customers for greater market gains in the future.
e-Brand Promotion designed our first website in 2013 and over the years they have handled several other web development and web management jobs for our company, our NGO (A and Shine Foundation) and Nigeria Apiculture Platform (NAP). They are very quick to respond to issues and provide excellent IT support after the website is completed.
E-Brand Promotions is an incredible brand with innovative insights. They created our official
website for the 2 nd Session of the Covenant International Model United Nations. Within a
short notice, they completed their deliverables exceptionally well. We are amazed by their
simplicity and optimization of our website. They communicated extensively with us even at
odd hours and periods. E-Brand is our recommendation to any company institution or brand
that seeks to have an efficient and effective software, application and website. They are tested
and trusted. We look forward to working with them continuously.
Integration with Google Ads
Google Analytics and Google Analytics as both tools on Google’s Marketing Platform. That means they could both work together seamlessly. When you run Google Ads, we manage the Google Analytics end to get real-time data of interactions with your ad, as well as the traffic volume getting into your landing page.
Customer Segmentation
In addition to goal and conversion tracking, you also get to see detailed demographic data of your audience. We use Google Analytics to categorise the traffic and other metrics gotten from your website. It splits them into location, the device used, gender, time spent on each page, and other details you’ll find valuable. With the data from here, you get to know what to improve in your marketing campaigns, as well as what to focus on.
Goal Setting & Conversion Tracking
There’s also a place for goal setting in Google Analytics. Depending on your marketing objectives, we can set up goals, whose accomplishment is tied directly to some form of conversion. That could be after checkout, or the page visitors get to after they become leads. It could even be that you’re tracking the number of clicks a particular button is getting.
It’s similar to conversion tracking as well, with Google Analytics enabling us to assign particular events on your website as conversions. That could also be lead generation, or any other major action you’d want visitors to take. Google Analytics can also place value on conversions, so we know how much is added to your bottom line from a campaign. It’s a seamless way to calculate ROI, and evaluate campaign performance.
Comprehensive Reporting
Both your marketing and management teams need accurate, timely data to make crucial business decisions. We can be your reliable source of this when you outsource your Google Analytics management to us. Using Google Analytics, we generate customized reports with a flexible date range – covering the details of which location is performing better, what part of your website is pulling more traffic, and how relatable visitors find your website or landing page.
Special Features for E-Commerce
If you have an e-commerce store, Google Analytics has special tools and tracking resources dedicated to online stores. Think of key data analysis steps of comparing site-wide or page-specific traffic sessions with sales, bounce rate, and traffic sources. Whatever data you need to make marketing decisions, we help you fetch it from Google Analytics.
This also allows us to measure the number of transactions and revenue that your website generates. It tracks the customers’ journey, right from the point they visit your website, to the products they check, and until they eventually make a purchase. And once they get here, Google Analytics records it as a conversion, with the particular amount recorded. That way, we get a single view of revenue data, against campaign cost.
Google Analytics Audit
As easy as setting up Google Analytics appears to be, there are a lot of intricacies to it that might be missing. Through our audit service, we take a diagnostic look into this and pinpoint what’s missing. The audit will also look at the reported data for integrity, quality, and maturity. And when we get all these, we help you set it up properly, connecting all the marketing dots on your website, for comprehensive reporting.
GA Setup and Implementation
If you’re just getting started with Google Analytics, you can trust us to get you started with everything you require. We take on the conversation with you about your business, and from that understanding, plus what you currently have on your website, we come up with a detailed strategy for web analytics reporting. We will determine what data is important to business decisions, and ensure that is accurately tracked.
Monitoring & Reporting
Do you need capable hands to manage your Google Analytics – fetch timely reports, and track all that needs to be tracked? Let’s get you a Google Analytics team, right inside of e-Brand. We help you keep an eye on your Google Analytics, and provide you with consistent reports you require.
Optimizing Your Google Analytics
As accurate as Google Analytics data is, things might easily get redundant as your marketing evolves, and you make changes to your marketing direction. That’s aside from the need to consistently check that data tracking setups are unaffected and kept accurate. We also set up new reporting modalities as you make changes on your website.
If you’re ready to have a landing page that beats all odds to succeed, there’s no better time to discuss your project than now.
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