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Frequently Asked Questions (FAQ)

New To the Digital World? Learn all you need to know from our FAQs page

How much does website design cost in Nigeria?

Well, there is actually no specific cost when it costs to design a website. The price varies greatly based on the type of hosting, features required, number of pages to be designed etc. 

We have tried to answer this question fully in a blog post. Click Here to read a full blog post where we have explained web design pricing fully

What Is Digital Marketing?

In simple terms, digital marketing is how we use online media, such as search engines, websites, social media, and popular places online, to promote a particular product, service, or brand. Consider it as replicating billboards, flyers, radio, or television adverts on the internet.

What’s the Difference Between Digital and Traditional Marketing Marketing?

Online marketing, also called digital marketing, has a unique place in the marketing spectrum that is changing the way the world approaches product campaigns as a whole.

While traditional marketing uses radio, television, billboards and other offline methods, which are all considered one-way conversations, digital marketing ignites customer response in an instant. It is also easier to measure, in terms of ad spend and results, compared to the traditional.

What Types of Website Do You Develop?

You only need to tell us about the type of website you want. Our expert team of developers knows what to do to develop it. Whether it’s an e-commerce website, corporate website, HTML website, Wordpress website, vendor platforms, custom enterprise web applications or any other one, we’ve got you covered.

What is SSL Certificate and does my site need it?

Yes, SSL Certificates are security layers that keep your website and its content secure from unauthorized access or malicious attacks. Every website we design comes with SSL Certificates by default.

What Does Social Media Marketing Entail?

Marketing on social media implies the use of social media platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat or any other one to promote your products or services. It involves advertising, as well as organic management of business pages.

What is Full-Service Digital Marketing?

Full-service Digital Marketing is the deployment of holistic advertising strategies to drive particular marketing objectives. It’s a multi-channel campaign that leverages social media, search engines, email marketing, pay per click advertising, influencer marketing, and every other tool available online to achieve those defined goals.

What is Inbound Marketing, And How Can I Use it For my Business ?

Inbound marketing covers the way we use a website, or owned media generally, to drive lead generation and conversions. The moment people get on your website, the different approach, tools and systems you have in place to make them act the exact way you want, are all inbound. Content tools like blog articles and sales pages also have a seat here.

What Does Lead Nurturing Imply?

Not everybody who is interested in your products will buy right off the hat. Some may just not be fully ready to commit to the purchase at the moment they see your ad. If these are converted to leads, the process of sending them marketing communications that build their interest, and drives them to conversion, is called lead nurturing.

Do I Need a Website to Do Online Marketing?

It’s not a definite prerequisite for online marketing. It may actually not be an immediate need for many businesses. However, it’s vital to consider creating one, so you can build credibility and consolidate the position of your brand in your industry. If you sell premium or luxury items, or your business has virtual financial transactions involved, the website is similar to your business’ lifeline.

How Much Do I Need to Spend to Get Results?

There’s no general ad spend that is applicable to everyone advertising online. The internet has democratized the cost of advertising, giving every business the opportunity to spend as low, or as much as they’re capable.

Platforms like Facebook and Instagram allow ad spend from as low as one dollar. So, how much results you get is determined by how much you’re willing to spend.

Therefore, the more results you get, the more money you spend on online advertising

I Run a Small Company. Can I Compete with Big Competitors Online?

Yes, the internet offers a level playing field for businesses, irrespective of their sizes.

In the same way Coca Cola can showcase their new products on Twitter, an average local juice distiller can do the same.

What Does Organic Marketing Mean?

Organic marketing is directly the opposite of paid advertising. Everything else you do with online marketing that isn’t paid is called organic marketing. That includes email campaigns, social media management, blog posting, SEO, etc.

What is Google Analytics?

Google Analytics is a web analytics tool owned by Google. It offers a tracking code, which when installed on a website, can track all the activities on it. We offer the installation service here

It provides a dashboard where you can see the number of visitors to a website, where they came from, the number of people who registered or signed up on a particular page, and other important metrics.

On every website we develop, we have those fully integrated. And it’s a central part of our digital marketing services as well.

What is Native Advertising

There are websites, such as blogs and forum websites, that have built popularity and huge usage overtime.

Native advertising is when you advertise directly on these websites. It can also be news platforms or social networking sites. If you request our digital marketing proposals, we indicate the place of these websites, and how we can use them to help clients drive conversions.

Do You Offer Programmatic Marketing?

Yes, we offer programmatic marketing, to make your products or services available to the customers at the exact time they need it. It involves an automated, real-time bidding process that only shows the ad in a pre-defined context. Think of when you want to leverage the final score of UEFA Champions League to sell a product, and it’s only useful if a particular team wins. That’s a situation for programmatic marketing.

What Does SEO Mean, and How Can My Business Benefit From It?

SEO means Search Engine Optimisation.

It’s a strategy of using the right keywords on your website, so when people search for your products on Google (or any other search engine), your website shows up. It’s essential for every business owner because it is capable of generating steady, high-value traffic and revenue.

Do You Manage Social Media Pages?

Yes, our digital marketing services cover everything you need to be successful online, including the management of your social media marketing. Our team has what it takes to create an engaging community online while using the social media pages to drive steady traffic to your website or landing page.

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