e-Brand offers revenue-driving content marketing services for companies looking to achieve more results from online marketing.
Inbound-content Content marketing sits among the most powerful digital marketing strategies, providing several ways to drive brand awareness, website traffic, and sales decisions.
At e-Brand, we create a start-to-finish content marketing plan that will revolutionise your marketing, leading to traceable results on your bottom line. And not only do we create the plan, we also have the expertise to create the content needed for various purposes – from email drips to blog articles, sales copies, and ad copies.
If you’ve been stuck with low results from online marketing, or you need to scale your results, we can deploy content marketing to help you achieve that.
We’ve worked with multiple brands on leveraging content to maximize digital marketing results. So, we know what exactly to put in a content marketing plan for guaranteed results. Against that background, our team can create the perfect content strategy for your business. Just tell us the basic details about your business and your market, and we’ll get to work on how to use content to stimulate buying decisions.
The content strategy covers how social media will be used, as well as what content topics to focus on sharing there. You also get a direction on how to use your website’s blog, email marketing, what landing page needs to be created, and what keywords you should be focusing on for SEO. That’s how comprehensive it gets.
Content Development
Here’s where our in-house team begins creating your custom content, whether that’s a blog post, online guide, or video. It’s usually a cohesive work between our copywriting specialists, and visual content team, enabling us to create the right mix of content as may be required.
Our written content is not only persuasive and conversational, they are also well optimized for search engines. Our copywriters have excellent SEO skills, with a clear understanding of how to embed essential keywords into content for search visibility.
In addition to publishing the content on your owned media and social media profiles, we also use our network of industry influencers to give it the publicity boost it deserves.
Content Reporting
At e-Brand, reporting is a key part of our marketing campaigns, including content marketing. We track the performance of every content we create – from blog posts to email open rates and video views. That determines how successful our content is. And to keep you in the know of that, we send you a monthly report of these performance metrics, and particularly, how it drills down to conversion.
Blog Articles
A blog is an excellent tool for marketing that helps you connect with your target audience. It’s vital for showcasing your craft, and building brand authority for your business. Think of it this way: prospects who have read an authority content on your blog are 5X more likely to do business with you than a new random person who just landed on your landing page. Our content team has what it takes to create content that resonates with your audience.
One more thing is that blogs are pillars for SEO. It allows you to have ample space to infuse keywords people use in search. That means an even greater chance of appearing at the top of Google’s first page. That’s in addition to the chance to be visible to anyone from any part of the world, as long as they’re interested in your content, which is just an extension of your products.
Infographics
Over the past few years in Nigeria, infographics have gained traction as one of the preferred content marketing tools, both for marketers and the audience alike. One thing is that infographics are visual representations that people find more relatable, it’s a game-changing content type that you should consider adding to your marketing mix.
And if you’re ready to get started with using Infographics to promote your business or organization, e-Brand is the perfect agency you want to work with.
More and more businesses are using this tool to engage more with their customers, and boost their marketing campaigns. Don’t miss an opportunity to get more dynamic, visually-appealing infographics to help you stand out from your competition.
Website Copies
Think of your website as the central hub of your digital marketing efforts. Web copies are the actual content that make up your website – from homepage content and about us, to service or product descriptions. Social media, blog content, email, and every other content medium head back to your website, which makes the content there really important.
You need 100% original, SEO friendly, and easy-to-understand content on your website. Let’s help you bring that to life. Our content team knows just the right content to get every visitor on the customer journey, even before they know it.
Email Marketing Copies
The online marketing cycle won’t be complete without an effective email marketing in place. And email marketing is driven by content. How you communicate with people via email determines whether they will even open, or act on the CTA in your email copy. It’s one of the things we know how to do best. We design engaging email campaigns that nurture every lead until conversion.
E-Books Creation & Case Studies
So, you’ve been doing blog posts, YouTube videos, and other content forms, but what about e-books? It gives an unequal edge in generating leads, and creating value with your brand.
In ways bigger than blog posts’ capabilities, ebooks offer you the chance to showcase higher authority on a subject matter. It’s a way to generate quality leads and traffic to your website.
It’s the same with case studies, where you can show how your product or services help customers improve their lives. That’s way more helpful than any marketing communications.
Video Content
Video creation is one of the novel, unique ways businesses are connecting with their audience. Let’s help you maximize that trend as well, with engaging video content your market will love. Whether it’s a promotional or influential video, you stand a better chance of getting skyrocketed engagement rate, conversion rate, traffic, leads, and sales.
Content for Social Media
When it comes to connecting with your audience, social media is undoubtedly the perfect place for that. And if you’re going to have a fulfilling experience there, you need the right content (graphic designs, animations, short videos, GIFs etc.) to drive engagement and desired actions. Trust us to create compelling content that stimulates user’s interests in your services and products.
Let’s get started with your content marketing!